Focus India

Focus India is a student project within the bachelor degree programme "International Management" at the University of Applied Sciences Northwestern Switzerland (FHNW). It is organized by students for students in their final year of studies. Launched five years ago, it has the goal to enhance the intercultural understanding of future graduates by linking theory with practical experience in one of the fastest growing economies in the world.

The project consists of two seminars: a preparatory and an on-site seminar. In the one-week intensive seminar held in Olten from 8th until 12th February 2010, expert guest lecturers offer a thorough overview of business, social and cultural apsects of India. The on-site seminar, planned for 25th March until 10th April 2010, is a two-week trip to Dehli, Bangalore, Mumbai and Pune.


The key objectives of Focus India 2010 are:

  • Learn how to do business with and in India
  • Reduce prejudices
  • Analyze social structure
  • Examine cultural differences